One of the biggest advocacy things this cross country ride is about is working to have 42below give $42,000 to the Alliance for Biking & Walking. If you’re on Twitter go to and sign up. You can keep track of “Mr. I invented the tap-in rule” and myself as we ride our polo bikes from NYC all the way to LA.

Below is the info found on site.

Alliance for Biking & Walking creates strengthens and unites state and local bicycle and pedestrian advocacy organizations.

42BELOW Vodka is putting out a call to action to take part in supporting the Alliance by encouraging twweters to follow 42RIDE on Twitter. If 100,000 people follow the ride on Twitter, 42BELOW will make a $42K donation to the Alliance pledging 42 cents per person.

“Bicycling is one of the best ways to explore your community and our country in a healthy and sustainable way,” says Jeffrey Miller, President / CEO of the Alliance for Biking & Walking. ” We hope with awareness 42RIDE generates that communities cross America will become better places for bicycling and walking.”

Please sign up, 100k is a huge number of people, but 42 thousand dollars would be huge for this DC based non-profit. Thanks.