Yep, that’s Johnny Midwest in a fashion show.

Three-year-old label Number:Lab started with a simple mission: to create the perfect T-shirt. Fast forward to the present, and architect-turned-designer Luis Fernandez is hosting his first New York Fashion Week show to an opening of athleticism presented by the NYC Bike Polo Association…

Read more: http://www.esquire.com/blogs/mens-fashion/number-lab-091010#ixzz0zZNKvyuA